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Zee telugu

Zee Network knows for it strode the path several times to emerge as synonymous to success. Whether blazing a new trail on Hindi arena or redefining the viewing habits at regional level Zee set out to carve an exclusive niche in the South Indian market in late 2005. Today it is up and running in Telugu & Kannada.
Telugus make for a discerning viewership and routine is not what Zee Telugu sought to dish out. The bar was raised at every opportunity and as it tickled the entertainment palate, the number of viewers kept multiplying. A judicious programming mix, innovative & original concepts and quality production is the recipe that had the viewers craving for more.
Being the first of the Network's channel in South India, Zee Telugu registered a steady growth much to the chagrin of others. In mere 2 and Half Years, Zee Telugu soared high on popularity charts and proved how creative ideas, constant innovation and a feel for popular taste could usher in a radical change in viewership patterns.
Our Legacy: Zee Telefilms Ltd, the pioneer in satellite broadcasting in India and the first private sector entrant to the Indian broadcasting industry. Since the flagship channel Zee TV was launched in 1992, Zee's network of channels has metamorphosed into a bouquet of 27 channels catering to varied palates, including entertainment, movies, sport, music and fashion. Zee TV is the largest producer and aggregator of Hindi programming in the world, with a library of more than 30,000 hours of original programming. Zee has an estimated reach of 500 million viewers in over 120 countries.
Zee Telefilms Ltd is the media and entertainment arm of the Essel Group, one of India's biggest business houses. With interests in media, packaging, entertainment, technology-enabled services, infrastructure development and education, the Group has a turnover of US $ 1 billion (FY 2006). The Group employs more than 8,000 people across various locations. The publicly listed enterprises - Zee Telefilms Limited, Essel Propack Limited and ETC Networks Limited have a combined market capitalization of US $ 2.6 billion.
Mr.Subhash Chandra is the founder Chairman and the chief architect of the Essel Group of companies. The success of all his businesses is an illustration of his pioneering spirit and strong business acumen. Under his leadership, Essel has grown into one of the largest entities and a symbol of Indian ingenuity and power.

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