Cinema of Andhra Pradesh

The Cinema of Andhra Pradesh (also known as Telugu cinema or Tollywood) is a part of Indian cinema based in Hyderabad, Andhra Pradesh. The Telugu language film industry, being the second largest in India, in terms of market capitalization and infrastructure, holds a memorandum of understanding with Motion Picture Association of America to combat video piracy.[1][2][3] As per the CBFC report of 2011, the industry stood second in India, in terms of films produced yearly.[4] The industry holds the Guinness World Record for the largest film production facility in the world.
Moola Narayana Swamy and B. N. Reddy founded Vijaya Vauhini Studios in 1948 based in Chennai.[6] Indian film doyen, L. V. Prasad who started his film career with Bhakta Prahlada has founded Prasad Studios in 1956 based in Chennai.[7] However, through the efforts of D. V. S. Raju, the Telugu film industry has completely shifted its base from Chennai to Hyderabad in the early 1990s, during N. T. Rama Rao's political realm.
Veteran actor Akkineni Nageswara Rao was the first person to come to Hyderabad and build a studio, which he named Annapurna Studios. The Telugu film industry is one of the three largest film producers in India. About 245 Telugu films were produced in 2006, the highest in India for that year. Film producing studios in Andhra Pradesh, developed by D. Ramanaidu and Ramoji Rao are involved in prolific film production and employment.
The industry accounts for 1% of the gross domestic product of Andhra Pradesh.[10] There is a fair amount of dispersion among the Indian film industries. Many successful Telugu films have been remade by the Hindi and Tamil film industries. The industry also remakes a few Hindi, Tamil, and Malayalam movies. Many Tamil films are dubbed into Telugu on release.[11] The Prasads IMAX theatre in Hyderabad is one of the biggest IMAX 3D screens in the world.

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