Sakhi - 22nd September 2013

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Sakhi - 22nd September 2013

As the old saying goes "Inform the housewife and you inform the entire family". Our program "sakhi" aims at housewives. Through this program we plan to channelise their energies and create a platform for them where in they can exchange Information, Views, Knowledge and Ideas. Leading to empowering them. For the first time in the Television history of Andhra Pradesh, through the platform of ETV Network, on ETV2 we are creating a daily program - a Television Magazine called ~SAKHI~ for one hour in the afternoon, between 2to 3. What would women want to know sitting at home for her and her family~s betterment! How to effectively plan and manage her home, how to manage her children, how to manage the family finances, how not to get cheated as a consumer, how to prepare beautiful crafts at home, how to cook new recepies, how to be legally informed, what other women are doing in the society, how to look beautiful and take care of her physique, how to dress well, how to develop one~s personality and how to make effective use of there free time, how to become an entrepreneur etc. With this kind of information and more, we aim to put all these information tools into the hands of Andhra women and empower them to able to become better personalities. At "sakhi" our core philosophy is to process such information to the viewer wherein they will be able use it in their daily life-and with dynamic effect.
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